OUR STORY

Tracon Trading P.L.C. is one of the leading private companies in Ethiopia. The company started up business by trading the most celebrated Ethiopian spice “berbere”. Currently the company is involved across various industries but remains committed to Coffee Export & Real Estate development. Tracon is also honored to be in the list of the highest federal taxpayers in Ethiopia, coming first from all private companies in 2019. Our vision is to channel quality yet innovative products & services to our customers as valued by key stake holders and more than 2000 employees across all sectors.



Our Business Sectors


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Coffee Export

Coffee is the most important agricultural commodity of our country. Thus, among the various business lines the company specializes in, utmost attention is given to the coffee export sector. We export the finest Ethiopian Arabica Coffee to different parts of the world. Coffee for Tracon is a second-generation business. Tracon has broken many local and international records for supplying traceable high-quality coffee.

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Our Farms

With our coffee export sector expanding, Tracon has made investment in two farms: Gera in 2008 and Gesha in 2017. Our farms obtain international certifications and exceptional Grade 1 specialty coffee is regularly harvested from them. Both of our farms are in a high-level position ensuring high-quality coffee is sourced.

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Roasted Coffee

- Tracon owns two different roasted coffee brands; Gera and Karmachi (Gesha). Products were introduced with innovative technology including dip and drip coffee, the only kind in Ethiopia to unveil this product which is best suited for home use as well as commercial purpose e.g., hotels & offices. Gera and Karmachi (Gesha) coffee also come in 500 grams and 1kg bags of roasted and ground coffee which are sold in supermarkets across the country.

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Real Estate

The year 2004, marks the first real estate project for our company. The company operates primarily in Addis Ababa. Tracon’s properties include commercial complexes, hotel, residential buildings, condominium, high rise

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Tracon Import

We have years of experience in global importation of goods to Ethiopia. In recent years we have particularly focused in the following areas which are Construction materials, Canbebe diaper, Edible oil, Canned foods, Glasses, Papers, Rubber, Rebar, Tires and, aluminum accessories. Our importation is the most diversified business division in our company.

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Tracon Alumunium

Our aluminum division was established when Tracon Trading started to build its first office building. There weren’t many choices in the market. Our vision of superior quality aluminum profiles with great quality of accessories led us to start Tracon Aluminum.

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FMCG

(Fast Moving Consumer Goods) One sector that we have strongly developed is our FMCG unit through partnering with various companies globally in distribution of goods & services. Tracon serves as an authorized distribution agent for brands such Unilever, TeleBirr, as well as LeSaffre and Puratos.

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Nails Factory

Tracon Nails Factory is found in Gelan Town, Oromia Regional Government. The company is engaged in mass production of high-quality Nails which come in ranges from 1.5mm to 15mm diameter and supplies construction companies, individual house builders and is one of the most recognized nail brands in Ethiopia.

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Tracon Pharmaceuticals Import

The Pharmaceuticals Import business unit is the youngest unit which started business by importing and distributing pharmaceuticals products from Julphar, Gulf pharmaceutical industries. Currently we are the authorized Agent for AstraZeneca, Servier, Tabuk pharmaceuticals, Denk Pharma, Theon pharma the Ethiopian market.


CEO, Ato Omer Ali Shifaw receiving an award for being top taxpayer among all Ethiopian private companies in 2019 by H.E. Abiy Ahmed Ali (PhD) Prime Minister of the Federal Democratic Republic of Ethiopia.

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